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Cultural Exhibition Showcasing Local Talent and Daily Design Power

Ruikang Xie, a visual designer from Dongguan, China, has unveiled the "Fresh Blood DG Youth" exhibition, a unique cultural showcase that reflects the daily design power of Dongguan. Inspired by the local vegetable market, the exhibition features six exhibitors and their exclusive identity symbols, representing the young and fresh culture of Dongguan. The exhibition integrates local culture, industries, and personalities, offering a fresh perspective on the city's creative energy.

The exhibition features special food products from Dongguan, creatively blended to represent the young and fresh culture of the city. The A5 leaflets, shaped like high-quality roasted geese, are displayed on peddler's tables, forming a cultural vegetable market within the exhibition area. Each exhibitor's works, including texts, pictures, and QR codes, are embedded into the leaflets, offering a unique and interactive viewing experience.

Started in August 2019 and completed in September, the "Fresh Blood DG Youth" exhibition is a testament to the creative energy of Dongguan. Ruikang Xie's innovative approach to cultural exhibition design has earned him the Bronze A' Design Award in 2021, recognizing his outstanding and creatively ingenious designs that contribute to quality of life improvements.

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