FOR IMMEDIATE RELEASE

Yuyuan Road Baijiu: A Fusion of Cultural Heritage and Modern Design

Renowned Shanghai designer Wen Liu, along with Xuedan Diao and Min Zhu, has unveiled the Yuyuan Road Baijiu, a packaging design that encapsulates the rich cultural heritage of Yuyuan Road in Shanghai. The design draws inspiration from the iconic Paramount building, a landmark in Shanghai, to convey the essence of Shanghai's cultural legacy to consumers.

The packaging features a blend of materials, with the outer box crafted from recycled plastic, and the bottle made of ceramic with spray paint and gold accents. The design's main logo showcases the Paramount building, symbolizing the deep-rooted cultural significance of the location.

Measuring 100mm in length, 100mm in width, and 290mm in height, the packaging box is a testament to the meticulous attention to detail and the fusion of traditional and modern elements in the design.

Wen Liu's Yuyuan Road Baijiu is not just a visually striking packaging design; it represents a harmonious convergence of tradition and innovation, offering consumers a unique and immersive experience that celebrates the rich history of Shanghai's Yuyuan Road.

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