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Hanwu Liquan 1974: A Fusion of Tradition and Modernity

Wen Liu's Hanwu Liquan 1974, a new Chinese-style beverage, is a fusion of tradition and modernity. Inspired by the Han Dynasty, the design features a blue color reminiscent of the Han Dynasty's jade, with two dragons symbolizing the dragon pattern style of the era. The blue glass material reflects the unique texture of the Han Dynasty's glass, conveying the product's idea and value. This eye-catching design style aligns with the trend of consumption development, applying Chinese traditional culture and fashion aesthetics to create a modern and elegant style.

The bottle, made of transparent spray frosted glass with roasted gold, is complemented by metal elements in the cover and tag. The packaging box dimensions are 88mm in length, 88mm in width, and 227.5mm in height, showcasing the meticulous attention to detail in the design and technical specifications.

Wen Liu's design team, including Jiabao Zou and Weijie Kang, embarked on this project in January 2019, completing it in December 2019 in Shenzhen. The design is a testament to the team's dedication to incorporating traditional elements into a modern context, reflecting the idea of traditional culture in today's era.

Recognized for its outstanding creativity and ingenuity, Hanwu Liquan 1974 was awarded the Bronze A' Design Award in Packaging Design in 2020. This prestigious accolade acknowledges the design's incorporation of best practices in art, science, design, and technology, contributing to quality of life improvements and making the world a better place.

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