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CHINA -- /DESIGN/newswire -- Jul 09, 2020
Wen Liu's Gogoon Redefines Chinese Baijiu Industry with Light Luxury Packaging
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Renowned designer Wen Liu has unveiled "Gogoon," a revolutionary light luxury baijiu packaging that redefines the traditional Chinese baijiu industry. The sleek cylindrical bottle design, adorned with hammer patterns, embodies ultimate craftsmanship and purity, while the use of different light wavelengths creates a dazzling visual experience, symbolizing a new era of consumerism.
Luzhou Laojiao's strategic brand "Gogoon" pioneers the quality standard of Chinese light luxury baijiu, leading the industry into a new era of consumption. The bottle cap, made of metal, leather grain, and wood, exudes simplicity and texture, while the unique visual symbol of Gogoon defines a new high-end baijiu bottle design style.
Measuring at 75mm in width, 75mm in depth, and 260mm in height, Gogoon represents a category-leading, high-end baijiu bottle that sets a new standard for consumer life quality and brand recognition. This innovative design has earned Wen Liu the prestigious Golden A' Design Award in 2021, solidifying its impact on the industry and consumer perception.
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CHINA -- /DESIGN/newswire -- Sep 11, 2019
Wen Liu's Hanwu Liquan 1974, a new Chinese-style beverage, draws inspiration from the Han Dynasty to create a modern and elegant design, conveying traditional Chinese aesthetics.
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Agency PackagingCHINA -- /DESIGN/newswire -- Nov 07, 2020
Wen Liu's Mingluye is a Minglu Flavor baijiu, inspired by mung beans and crafted with ancient techniques, awarded Bronze in A' Packaging Design Award 2021.
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Agency PackagingCHINA -- /DESIGN/newswire -- Aug 22, 2020
Wen Liu's Lidugaoliang Baijiu packaging draws inspiration from the Yuan Dynasty, embodying centuries of tradition and craftsmanship in a modern design.
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Agency PackagingCHINA -- /DESIGN/newswire -- Nov 03, 2019
Discover the innovative Wiseman Beer packaging design, a reflection of the fashion sense and passion of Chinese young people, created by Wen Liu and team in Shenzhen.
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