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Lavinia Skin Care Package by Zi Huai Shen

Zi Huai Shen's Lavinia Skin Care Package is a tribute to nobility, elegance, and purity, drawing inspiration from the ancient Roman princess Lavinia. The design incorporates iconography for herbal vitality, exuding confidence and radiance. The V-shaped mark of a vigorously growing plant further strengthens the brand spirit of Lavinia, offering a unique visual image.

Originating from the name of a beautiful princess in ancient Rome, Lavinia embodies purity and carries the call of beauty from thousands of years of civilization. The brand pampers every customer with delicacy, sincerity, and professionalism, offering the best formulas for natural and pure skincare solutions.

The project, led by Creative Director Zi Huai Shen, commenced in November 2018 and concluded in March 2020 in Taiwan. Lavinia focuses on developing natural skincare solutions featuring plant extracts and biomedical applications, emphasizing nobility, elegance, wisdom, and perseverance.

Zi Huai Shen, the Creative Director of SUMP DESIGN, has been recognized for his exceptional design work, including the Lavinia Skin Care Package, which was awarded the Bronze A' Design Award in 2021. This prestigious accolade celebrates the design's outstanding creativity and ingenious approach, incorporating best practices in art, science, design, and technology.

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