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Heheqingtian: Redefining Tea Branding with Cultural Fusion

Heheqingtian is a brand that has been reborn from a private Japanese-style dwelling, aiming to promote tea living and cultural experiences. The design concept revolves around the idea of Convergence, combining the door shape of a building and the Chinese character HE to integrate the spirit of serving tea into its identity image, symbolizing the implication of assembling together and outward expansion.

The brand is dedicated to exploring the beauty of tea from various dimensions and building a cultural hall of tea and the world. Heheqingtian is a unique blend of traditional culture and Asian design, offering a fresh perspective on branding and package design.

Utilizing a wooden, tenon-and-mortise structure for the tea box, the design implements environmentally friendly practices, reflecting a commitment to green design concepts. The tea box dimensions are 140mm x 140mm x 40mm, while the accompanying paper measures 210mm x 297mm x 130mm.

Heheqingtian is the recipient of the prestigious Bronze A' Design Award in 2021, recognizing its outstanding and creatively ingenious design that authentically embodies experience and resourcefulness. The design showcases strong technical and creative skills, contributing to quality of life improvements and making the world a better place.

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