FOR IMMEDIATE RELEASE

Fusing Line of Celine and Hope to Create Hloipnee

Zi Huai Shen, the Creative Director of SUMP DESIGN, has unveiled the Hloipnee scented candle, a fusion of product insistence and environmental care. The design combines the line of Celine, representing the founder's initial thoughts, with hope, symbolizing optimism, to create the brand name of Hloipnee. This fusion reflects the brand's commitment to quality products and environmental responsibility.

The Hloipnee scented candle is a unique creation that embodies the founder's dedication to the brand's original intention and commitment to producing high-quality products while caring for the environment. The brand's identification logo, combining light spots and letters, symbolizes the guiding spirit of the brand, leading consumers to enjoy perfectly fragranced products that purify the spirit and promote relaxation.

The project commenced in June 2017 in Tainan, Taiwan, and faced challenges in maintaining unified brand recognition while systematizing the product series. However, the design successfully clarifies the product features, reduces printing costs, and solves inventory issues.

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