FOR IMMEDIATE RELEASE

System: BX Design Renewal

Plus X, a creative partner specializing in Brand eXperience, has unveiled System, a clothing brand designed to cater to a diverse range of individuals' daily lives. The brand's core value, "Spirit Chic," defines its mission to help people live with a better attitude every moment of their life. The design concept, "Attitude Archive," serves as a place of storing all attitudes, ensuring a unique and inclusive brand experience.

System's unique properties lie in its neutral and essential design, aiming to make anyone stand out, regardless of the clothes they wear. The brand covers all genders and incorporates a module indicating "Attitude" across all touchpoints, including advertisements, tags, and packing materials, to firmly establish System's visual identity.

The design realization technology behind System involves the development of visual identity and brand design elements, emphasizing the brand's mission to help individuals live with a better attitude. The brand experience design focuses on utilizing logos, colors, typefaces, and key visuals to provide unique brand experiences.

System's logo is printed on the package with a white foil press for a refined look, and the symbol is tooled for a subtle and luxurious feeling. The design is characterized by keywords such as advanced, last detail, balanced, neutral, essential, and refined.

The project, which took place over 8 months in Seoul, South Korea, involved extensive research, including interviews with System members and a survey of competitors in the fashion market. The design team overcame challenges in defining System's identity, leading to the development of the "Attitude Archive" concept.

Plus X, based in Seoul, Republic of Korea, specializes in designing Brand eXperience, collaborating with experts from various fields to deliver optimal design solutions. The unveiling of System marks another milestone in Plus X's portfolio, which includes projects with renowned brands and organizations.

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