FOR IMMEDIATE RELEASE

Brand eXperience Design: Episode by Plus X

Plus X introduces Episode, a groundbreaking living space and shared residential platform designed to prioritize customer experiences and values. Unlike traditional residential brands, Episode focuses on flexible design elements that adapt to users' needs, fostering a unique brand identity centered around customer communication.

Episode's design is underpinned by a brand value platform that emphasizes "Life Storyg," creating a living space that fosters community and emotional connections. The visual identity and brand design elements, including the distinctive square logo, facilitate diverse storytelling and harmonization across online and offline platforms. Through strategic brand experience design, Episode delivers unique and immersive brand experiences, leveraging key visual assets such as logos, colors, and typefaces.

Utilizing digital work and drawing inspiration from keywords like share, dwell, and harmony, Episode's design team, led by Creative Director Shin Myungsup, has crafted a multifaceted brand experience. The project, based in Seoul, South Korea, involved thorough research into space share services, culminating in a design that breaks away from traditional residential concepts to offer a new, flexible dwelling place.

The design motif extends to resident cards and room numbers, allowing customers to personalize their own episodes within the space. Plus X's Episode aims to provide a diverse range of brand experiences through its flexible design, challenging the conventions of traditional residential spaces.

Plus X, based in Seoul, Republic of Korea, is a creative partner specializing in Brand eXperience Design. Their diverse expertise in BX Strategy, BX Design, UX/UI Design, and Motion Graphic Design has led to successful projects with renowned brands. Episode has been recognized with the Bronze A' Design Award, celebrating its innovative approach to residential brand design.

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