Krafton Unveils New Logo Design System Inspired by Middle Ages Craft Guild Crest
REPUBLIC OF KOREA -- /DESIGN/newswire -- Aug 05, 2020
Krafton, a leading game development company, has launched a new logo design system inspired by the crest of the Craft Guild of the Middle Ages. The system aims to express the uniqueness and consistency of each alliance brand, reestablishing the brand architecture.
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Krafton Logo Design System
Krafton has developed a logo design system that can express both the uniqueness and consistency of each alliance brand, drawing inspiration from the crest of the Craft Guild of the Middle Ages. This new system aims to reestablish the brand architecture, highlighting the IP products provided by Krafton and modularizing them for improved management efficiency against issues.
The essence of Krafton is defined as UNGRAVITY, with the brand identity visualized through a shield-shaped frame, the basic form of a guild crest. Key visual assets such as logos, colors, and typefaces are strategically used to provide differentiated brand experiences across all touchpoints.
The shield-shaped frame symbolizes the guild of game development, conveying Krafton's brand identity and can be used in various touchpoints such as forms, icons, and advertisements.
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- Roberto Colombo
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