FOR IMMEDIATE RELEASE

Rosé Wine Packaging Design by Ximena Ureta

Ximena Ureta's Rosé wine packaging is a delicate and feminine design inspired by the elegance and subtlety of roses and their fragrance. The packaging is designed to meet the world trend in the consumption of Rosé, particularly by women. It aims to strengthen their connection with life’s special moments and foster the enjoyment of a young community. The design is pioneering its category in Chile, launching in a small size of 375 ml, and is set to appeal to single professional women who appreciate new experiences with easy-drinking wines.

The Rosé packaging is printed on Aconcagua Martele paper 89 grs/m2, in 5 special colors, using Digital Offset with gold-foil, black-foil, relief, and bas-relief finishings. The label dimensions are 85x90 mm, and the design features an aesthetic that interprets the fresh and delicate notes of grapefruit and melon, in addition to subtle floral aromas.

This project started in November 2018 in Santiago, Chile, and was completed in March 2019. The label conveys elegance and femininity, harvested in 2019, with an origin of 79% Itata and 21% of the Central Valley of Chile. It contains 76% Cinsault, 9% Carmenere, 9% Syrah, and 3% Garnacha. The design was awarded Bronze in the A' Packaging Design Award in 2020, recognizing its outstanding and creatively ingenious design.

Ximena Ureta is a designer known for harmonically communicating with an artistic and aesthetic sense while meeting the strategic objectives of her clients. Based in Santiago, Chile, her work has been recognized for incorporating best practices in art, science, design, and technology, contributing to quality of life improvements.

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