FOR IMMEDIATE RELEASE

Butterfly Acrobat Wine Label: A Tribute to Circus Artists

Ximena Ureta's Butterfly Acrobat wine packaging is a poetic response to the pandemic, paying homage to circus artists worldwide. This packaging is part of a trilogy that metaphorically showcases women as architects of extraordinary acts, blending sensitivity and power.

The tale of Butterfly Acrobat Amazing Edition unfolds the fantasy of a woman who can fly during her circus act, creating a unique and delicate act that captivates the audience.

Printed on Frozen Orion Diamond paper using digital technology, the label features terminations such as Folia Oro Kurz 425, mechanical relief, and medium-gloss varnish, representing a technical marvel in design realization.

Butterfly Acrobat is a wraparound label printed on self-adhesive paper with a pearly silver textured appearance, FSC-certified for responsible material sourcing and resistant to aging and ultraviolet light. The label dimensions are 14x11 cm with a conicity of 2 mm per side and a wax capsule.

This packaging is a gift from CCL Label Chile, showcasing excellence in digital technological execution and terminations.

The project began in July 2020 in Santiago, Chile, and culminated in June 2021, with extensive research into circus history and the symmetry of butterflies influencing the label's design.

The challenge of creating a large format label with a unique concept and technical printing requirements was overcome, resulting in a label that visually embodies the world of butterflies and the circus.

Designer Ximena Ureta is known for her ability to harmonically communicate with an artistic and aesthetic sense while meeting the strategic objectives of her clients.

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