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Wen Niang: Redefining Tradition with Modern Elegance

TIGER PAN introduces Wen Niang, a contemporary packaging design for Chinese yellow rice wine, inspired by the cultural significance of the crane. The design aims to rejuvenate the market for this traditional beverage, which has been overshadowed by other alcohol products. By utilizing modern techniques and crafts, Wen Niang presents a unique blend of tradition and modernity, appealing to a new generation of consumers.

The glass bottle, a departure from the traditional ceramic packaging, features an embossed wing-spreading crane, symbolizing integrity, elegance, and longevity. This innovative approach elevates the wine to a more graceful and captivating level, capturing the attention of younger demographics while honoring the rich cultural heritage of Chinese yellow rice wine.

Measuring 90mm in diameter and 260mm in height, Wen Niang stands as a testament to the fusion of traditional craftsmanship and contemporary design, offering a visually striking and culturally significant packaging for Chinese yellow rice wine.

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