FOR IMMEDIATE RELEASE

Designing a Symbolic Tea Experience: Zhong Yuan No. 1 by TIGER PAN

Renowned designer TIGER PAN unveils Zhong Yuan No. 1, a captivating embodiment of Chinese traditional aesthetics and modern packaging innovation. Inspired by the natural beauty of tea-growing lands and ancient budding aesthetics, this design reimagines the traditional tea can as a symbolic representation of a tea-picker, exuding warmth and purity. The packaging, awarded the Silver A' Design Award in 2023, reflects a harmonious blend of tradition and sophistication.

Crafted from tinplate, the tea can features intricate embossing and gold-stamping, while the outer box, made of customized paper, embodies the concept of "less is more." The sealing belt, adorned with actual tea leaves, adds a touch of authenticity and elegance. With dimensions of 83mm x 123mm for the jar and 300mm x 130mm x 155mm for the box, every detail is meticulously realized to elevate the tea-drinking experience.

Notably, Zhong Yuan No. 1 is a testament to TIGER PAN's vision and the collaborative efforts of the design team, including Creative Director Tiger Pan, Graphic Designer Longfei Xiao, Technical Directors Zhangkun Xie and Miaorong Lu, and Project Manager Hua You. The design project, which spanned four months, was brought to life in Shenzhen, China, reflecting the rich heritage and craftsmanship of the region.

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