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Shay VSOP: Elevating the Cognac Experience

Shay VSOP, the inaugural product of the new Cognac brand Le Portier, is a stunning fusion of classic cognac heritage and modern sophistication. The bespoke bottle, crafted with black obsidian, and a luxurious black-tinted box exude exclusivity and luxury, while minimalist details accentuate the rich shades of the cognac, creating a truly immersive experience.

Setting itself apart from traditional cognac designs, the Shay VSOP vessel features a unique bell-shaped form with a stepped ice, enhancing the aesthetics and control of the cognac flow. The geometric approach of the box, with silver accents on black stained wood, complements the minimalist design of the bottle, creating a harmonious visual and tactile experience.

Utilizing contrasting elements to elevate the cognac's presence, Shay VSOP boasts silver metallic detailing on the organic bottle, harmonizing with the dark obsidian, while the black box features an off-white suede interior, creating a captivating backdrop that accentuates the vibrant cognac tones within.

Open the Shay VSOP box to reveal a captivating interior, adorned with educational information and a vacuum-formed inlay that delicately cradles the bottle, highlighting its contours and the luminosity of the cognac tones. This exceptional design is a collaboration between the Craft Distilling Group and former-NFL superstar Shannon Sharpe, aimed at making a significant impact in the American market.

Shay VSOP has rapidly gained prominence, becoming one of the most sought-after cognacs in the US, available in 47 different states. The design process involved extensive research, focusing on the historical significance of Shannon Sharpe and Mary Porter, resulting in a product that embodies exclusivity, perfectionism, and disruptive innovation.

With Shay VSOP, Tiago Russo has once again demonstrated his unparalleled design expertise, creating a product that is bold, elegant, and truly distinctive. The design has been recognized with the prestigious Silver A' Design Award, showcasing its outstanding technical and artistic excellence.

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