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The Mulong: A Sensory Journey Inspired by the Chinese Year of the Dragon

PORTUGAL -- /DESIGN/newswire -- Nov 22, 2023

The Craft Irish Whiskey Co. Unveils The Mulong, a Symbolic Single Malt Irish Whiskey Immersed in Chinese Culture

FOR IMMEDIATE RELEASE

The Mulong: A Symbolic Single Malt Irish Whiskey

The Craft Irish Whiskey Co. introduces The Mulong, a single malt Irish whiskey that pays homage to the Chinese Year of the Dragon. Inspired by Chinese culture and design, The Mulong merges ancestral mahogany work with metallic patterns and secret partitions, creating a memorable sensory experience. The 2024 Year of the Wood Dragon is directly reflected in the wooden elements and symbolism present in the craftsmanship of the whiskey.

An Immersive Symbol of Chinese Culture

The Mulong captures the symbolism and values of the Chinese Dragon, offering a journey of discovery and a tribute to Chinese culture, values, and mythology. The vessel embodies the details of this mythical creature, merging wood and metal detailing to generate a slow reveal, providing an unforgettable sensory experience for whiskey enthusiasts.

Crafted with Intricate Details

The bottle structure features wooden components as a direct homage to the Wood Dragon and the casks used to create The Mulong whiskey. Metallic trims inspired by Chinese patterns reflect the temple structure at the top of the bottle, creating a closure inscribed with words of positive value, adding to the overall sensorial experience.

Unveiling the Secrets

The closure of The Mulong is locked with a metallic mesh that hides a red gemstone at the top of the bottle. Once unlocked, the gemstone can be removed and placed as a plinth to serve and elevate the bottle. The box further extends this process, with hidden keys unlocking the bottle holder and riser, revealing the accessories for the ultimate whiskey experience.

Designer's Dedication to Chinese Culture

Idealized and studied for over a year, The Mulong is a result of dedicated immersion into traditional Chinese elements, creating a parallelism between the dedication and craftsmanship poured into the creation of this rare and unique whiskey.

Unveiling the Ultimate Experiential Moment

Once the key is extracted from the hidden partition within the dragon in the back of the experience box, it unlocks all of The Mulong's secrets. Opening the front doors reveals a temple of meaningful, sensorial mythology, allowing users to immerse themselves in the intricate details of this unique creation.

About Tiago Russo

-END-

Tiago Russo PRHow English/ENG Enterprise  Packaging
Last Updated: 2024-10-15 22:10:20
The Mulong: A Symbolic Single Malt Irish Whiskey
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