/DESIGN/newswire -- COMO, CO, ITALY -- THURSDAY, 21 NOVEMBER 2024, 10:34 UTC+1
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PORTUGAL -- /DESIGN/newswire -- Oct 27, 2022
The Craft Irish Whiskey Co. unveils The Brollach, a single malt Irish whiskey packaging that embodies tradition and luxury, designed by Tiago Russo
FOR IMMEDIATE RELEASE
The Brollach, a single malt Irish whiskey packaging, is a tribute to the weight of heritage and craftsmanship. Designed by Tiago Russo, it encapsulates the passage of time through history, offering a contemporary product with a touch of ancient craftsmanship.
The medieval style of forged metals and wood serves as the inspiration for The Brollach, creating a product that exudes the presence of a whiskey that has matured and endured, capable of being passed down through generations.
The Brollach's design concept highlights the classical notions of craftsmanship, emphasizing the weight of heritage and the traditional approach to whiskey packaging. The combination of metal and oak brings forth a sense of luxury, simplicity, and humility, while paying homage to the Irish whiskey tradition.
The Brollach is designed to enhance the whiskey-tasting experience, with intricate details such as straps holding glasses, a thick oak base, and a hidden compartment for drinking accessories, adding depth to the overall presentation.
Designed between 2020 and 2021, The Brollach underwent almost a year of fabrication, ensuring that every detail was executed with precision, reflecting the dedication to heritage and craftsmanship.
As a disruptor in the world of Irish whiskey packaging, The Brollach embodies tradition while charting a new path, representing a proud product of Irish history and a whiskey of unparalleled distinction.
Tiago Russo, the Chief Design Officer at The Craft Irish Whiskey Co., has been recognized as one of the greatest luxury spirits and packaging designers of today. With an impressive portfolio spanning various luxury domains, Russo's design for The Brollach continues to set new standards in the industry.
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