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Revolutionary Packaging Design for Dalian Seafood

Jijing Ju, a visionary designer, has unveiled a revolutionary packaging design for Dalian Seafood, redefining the visual representation of seafood products. The design, which includes a logo and brand packaging, aims to appeal to young consumers through its unique and abstract graphic illustrations. By utilizing repeated and staggered layout patterns, the packaging captures the essence of different seafood elements, creating a visually novel and enticing presentation.

The packaging design stands out with its vibrant and fresh color contrast, exuding a sense of vitality that resonates with the brand's identity. Jijing Ju's innovative approach extends to the brand font, effectively conveying the modern aesthetic and cultural significance of Dalian Seafood.

Utilizing digital printing with a matte process, the packaging is not only visually striking but also environmentally friendly and recyclable, aligning with the brand's commitment to sustainability.

Ju's design specifications include a label size of 69mmx117mm, small packing boxes measuring 120mmx120mmx120mm, cans sized at 110mmx110mmx60mm, and a set box dimension of 360mmx120mmx120mm, ensuring a cohesive and visually impactful brand presence across all packaging formats.

The project, initiated in September 2022 and completed in November 2020, was driven by extensive research aimed at enhancing the emotional connection between consumers and seafood products. By addressing the lack of attention to packaging in the seafood industry, Jijing Ju's design seeks to elevate the visual and emotional experience for consumers, ultimately boosting the brand's uniqueness and popularity.

Ju's remarkable achievement in design has been recognized with the prestigious Bronze A' Design Award in 2023, affirming the design's outstanding creativity and contribution to improving quality of life. This accolade underscores the design's seamless integration of art, science, and technology, setting a new standard for visual communication in the industry.

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