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Journey To Lijiang Illustration Series

Jijing Ju's "Journey To Lijiang" illustration series beautifully captures the essence of Lijiang's intangible cultural heritage, Wa Mao, connecting the city's cultural and tourism routes through modern illustration and image design. The series serves as a witness and guardian of the history of the ancient town, showcasing the diverse cultural landscapes of Lijiang.

The illustrations cleverly use the image of a tile cat as the visual focus, creating a unique and emotional atmosphere that showcases the magnificent natural relics and profound ethnic charm of Lijiang. Wa Mao not only serves as an emotional guide but also carries the essence of Lijiang's traditional culture, presented in a modern aesthetic way, injecting new era connotations into Lijiang's humanities and natural culture.

Produced using high-level printing and manufacturing technologies, the illustrations are 3600 x 3600 pixels, 300dpi, RGB, ensuring the details of the beautiful and exquisite illustrations are vividly displayed.

Jijing Ju's "Journey To Lijiang" project has successfully abstracted and reshaped cultural symbols, spreading the urban culture of Lijiang in a highly creative and modern aesthetic way. The series deeply explores the unique charm and profound heritage of Lijiang culture, arousing people's love and awareness of the protection of Lijiang urban culture.

Lijiang, as a sacred land with many world cultural heritage sites, has inspired the underlying research for this project. The unique geographical location, ancient town and district civilization, and natural scenery have nurtured Lijiang's unique material and intangible cultural heritage, forming its unique cultural genes that should be protected and inherited.

The "Journey To Lijiang" project faced creative, technical, and research challenges in abstractly extracting and reorganizing Lijiang cultural symbols. However, the project successfully combines modern popular design trends and technological means through emotional interactive experience forms for dissemination, retaining traditional charm while keeping up with the pace of aesthetic appreciation of the times.

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