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REPUBLIC OF KOREA -- /DESIGN/newswire -- Jul 08, 2019
HanKkeut, a brand of grade school textbooks developed by VISANG, aims to revolutionize learning with its unique brand identity, emphasizing completion and connectivity. The project was conducted in Seoul, Korea, from July 2019 to December 2019, and has achieved remarkable success in the education market.
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HanKkeut's cover graphic symbolizes completion and ascension, expressing the brand slogan "Finish the Subject with One Book." The brand identity, slogan, and graphic images are used to expand the comprehensive series brand and establish a unique visual feature across all HanKkeut books.
What sets HanKkeut apart is its focus on creating an all-in-one connection in learning, enabling communication between teachers and students. The textbooks are designed to provide the best form of learning, emphasizing the connection between students and their teachers.
The vivid colors of HanKkeut are used to provide a strong yet simple design. The cover design makes use of unique colors, embossed textures, and holographic stickers to effectively express the brand's functions. The brand's dimension is 220mm x 300mm x 10mm, 210mm x 297mm x 10mm, and it is printed with harmless far-infrared ink. Different age levels have different cover design colors for easy distinguishing.
The brand has been recognized with the prestigious Silver A' Design Award in 2020, showcasing outstanding expertise and innovation in graphics, illustration, and visual communication design.
In order to enable the children to lead diverse learning activities by themselves, VISANG has been endeavoring to make the perfect study materials. VISANG workbooks have recorded sales of over 100 million copies, becoming a perfect partner ideal for self-learning. VISANG offers equal opportunity for education without any conditions, introducing national textbooks for elementary schools using top editorial manpower and the latest printing facility.
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