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DokHaeTok: Enhancing Reading Skills Through Innovative Media

VISANG introduces DokHaeTok, a revolutionary reading comprehension brand designed to enhance children's reading abilities through an engaging and interactive experience. DokHaeTok comprises five thin theme books, each featuring a unique cover design that seamlessly integrates with an innovative app, providing children with an enjoyable and educational reading journey. The brand aims to instill a love for reading in children, making it a natural and enjoyable activity.

DokHaeTok stands out by offering a multi-faceted approach to learning, combining traditional reading materials with a mobile app and a cube game. The app features a chatbot that assists children in answering questions, while the books are crafted using advanced bookbinding technology and printed with harmless far-infrared ink for safety. Additionally, the brand provides a range of school supplies and study notes to further enrich the learning experience.

The project, conducted in Seoul, Korea, from July 2019 to December 2019, was driven by the need to address declining reading comprehension skills in children. Through extensive research and creative problem-solving, the DokHaeTok team successfully overcame the challenge of creating a brand that appeals to children more accustomed to video content, ultimately fostering a love for reading in a fun and accessible manner.

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