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Visual IP Design Project Yellow

Project Yellow, a visual IP design by Yu Chen, is a comprehensive art project that brings the concept of Everything is Yellow to life. The project began in September 2019 and was completed in January 2020, aiming to create a strong visual impact in line with the current mainstream young people's aesthetic perception of trends. The first stage of Project Yellow has been utilized for the visual promotion of Jiangsu TV's variety show OPEN and will further collaborate with Chinese star Huang Minghao for public publicity.

Utilizing sculpture, 3D modeling, 3D printing, photography, and spot color printing, Project Yellow aims to build a new visual IP in China. Its unique properties lie in the production of cultural and creative products, large outdoor billboards, streaming media visual communication, and variety show visual enhancement. The project's visual extensibility is strong, and it plans to cooperate with multiple brands to create more visual art products in the future.

Yu Chen, the founder of Dawn Creative, has won over 20 international design awards, including the prestigious A' Design Award in Italy. His works have been widely recognized and reported by numerous media outlets. As a special lecturer of the Wuhan City and a member of UXIC, Yu Chen's innovative designs continue to make a significant impact on the global design community.

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