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Project Yellow: A New Visual IP in China

Project Yellow, led by designer Yu Chen, is a comprehensive art project that aims to construct the visual concept of Everything is Yellow. The project features large outdoor displays in various cities and a series of cultural and creative derivatives. The first stage of Project Yellow has been utilized for the visual promotion of Jiangsu TV's variety show OPEN, with plans for further public publicity in collaboration with Chinese star Huang Minghao. The project will also carry out a larger scale visual tour exhibition and brand cooperation, aiming to build a new visual IP in China.

Utilizing sculpture, 3D models, 3D printing, photography, and spot color printing, Project Yellow encompasses cultural and creative products, large outdoor billboards, streaming media visual communication, and variety show visual enhancement. Its strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, with plans to cooperate with multiple brands to create more visual art products in the future.

The project began in September 2019 and was completed in January 2020. The design is a winner of the prestigious A' Design Award, receiving the Silver in A' Graphics, Illustration, and Visual Communication Design Award in 2020.

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