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Zaoshaofang Liquor Packaging Design

Jun Li's Zaoshaofang liquor packaging design, inspired by the core selling point of "bentonite," has been awarded the Bronze A' Design Award in the Packaging Design category for 2022. The design, which uses white bentonite to add to pit mud, effectively removes harmful substances while retaining beneficial ones. The packaging features a unique visual pattern design that reflects the winemaking environment and the product's core selling point.

The packing box, which measures 145mm X 110mm X H285mm, opens from the middle left and right, allowing the inner box to pop forward for easy display. The box is gilded with special paper, and the glass bottle is sprayed white with the pattern baked on. The design's simplicity, differentiation, and symbolization make it stand out in the market.

Jun Li, a designer from Guangdong, China, has successfully addressed the challenge of highlighting the selling point of "bentonite" to give the product a high sense of value. The design not only communicates the unique properties of the product but also resonates with consumers, making it an emotionally compelling choice. The environmentally friendly packaging is designed for reuse, aligning with sustainable practices.

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