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CHINA -- /DESIGN/newswire -- Jul 08, 2021
Award-winning designer Jun Li unveils the Shijian Chuxin tea packaging, a modern and illustrative take on traditional green tea, inspired by the Guizhou Ecological Tea Garden and Chinese culture.
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Jun Li's Shijian Chuxin tea packaging reimagines traditional green tea packaging with a modern, illustrative twist. The design draws inspiration from the Guizhou Ecological Tea Garden, incorporating elements such as frogs, big swallows, and tea pickers to create a natural and excellent organic ecological humanistic world illustration. The packaging reflects the ecology of the production area and is tailored to resonate with the target consumer group, setting it apart from traditional tea packaging designs.
The unique visual language of the packaging establishes a distinctive personality, perfectly echoing the brand's identity. The use of white special paper and laser printing, along with hot stamped gold accents, adds a touch of elegance to the packaging, elevating the overall presentation.
Measuring 300mm X 120mm X H80mm, the packaging box is designed to be simple and easy for consumers to open, with materials and processes optimized for mass production.
Jun Li's innovative approach to tea packaging has garnered acclaim, with the Shijian Chuxin design winning the prestigious Golden A' Design Award in 2022. This recognition celebrates the exceptional creativity and impactful design that sets the Shijian Chuxin tea packaging apart, reflecting Li's dedication to creating products that resonate with consumers and embody extraordinary excellence.
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CHINA -- /DESIGN/newswire -- Jul 26, 2021
Jun Li's Dahan Guanfang liquor packaging design, inspired by the prosperous Han Dynasty, combines imperial seal and dragon culture to create a symbol of power and status, reflecting the historical significance of the era. The design opens from simple to complex, revealing intricate illustrations of China's four great beasts and famous events, showcasing the splendor of the Han Dynasty.
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Agency PackagingCHINA -- /DESIGN/newswire -- Oct 07, 2021
Jun Li's latest creation, the Pindao Tiancheng liquor packaging, is a stunning representation of Taoist culture, blending tradition and modern aesthetics to captivate consumers.
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