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Oriental Tao Culture-Inspired Liquor Packaging

Jun Li's Pindao Tiancheng liquor packaging is a celebration of Taoist culture, with the bottle's shape designed as the number "1" to reflect the essence of Taoism and the core selling point of the product. The design is highly differentiated and aesthetic, resonating with the concept of Daoshengyi. Beyond its functional use, the bottle's beauty allows it to be repurposed as a holiday decoration or vase, adding to its appeal.

The creative design embodies the Taoist philosophy of unity and simplicity, expressing the brand's connotation through its unique bottle shape. The packaging is not only visually striking but also serves as a vessel for the brand's cultural significance, offering consumers a multi-dimensional experience.

The glass bottle is crafted using advanced techniques, including color spraying and pattern baking, while the accompanying box is bronzed with special paper to create a tactile, high-quality finish. The design specifications ensure a seamless and visually impactful presentation, with the box opening from the side for easy display.

Jun Li's Pindao Tiancheng liquor packaging project commenced in January 2021 and was completed in April 2021, culminating in an exceptional design that embodies the brand's cultural heritage and values. The design has been recognized with the Bronze A' Design Award in the Packaging Design category, underscoring its outstanding creativity and contribution to enhancing the consumer experience.

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