FOR IMMEDIATE RELEASE

Redefining Retail Elegance: Rotass Haute Joallerie Chongqing

Xiaobing Yao, the founder and design director of Yao Xiaobing Design Studio, has unveiled a remarkable renovation project at Rotass Haute Joallerie Chongqing, infusing the space with a profound sense of love and artistry. This two-story commercial street structure has been transformed into a captivating symbol of love, featuring a unique blend of modern aesthetics and traditional charm.

The first floor hall conveys the brand's aesthetic concept through gypsum sculpture, while the elevated mezzanine serves as a VIP reception space. On the second floor, church architectural symbols create a sense of ritual for consumers, enhancing the experience of exploring the exquisite jewelry on display.

Utilizing materials such as gypsum board, steel plate mirror, and white steel pipe, the project covers a total of 280 square meters and was completed in May 2019. The design aims to set a new benchmark for custom jewelry store aesthetics, offering a space that appeals to customers of all ages and provides a memorable experience.

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