FOR IMMEDIATE RELEASE

C Cell Vitality: A Design Inspired by Changbai Mountain's Natural Beauty

TIGER PAN has unveiled the C Cell Vitality mineral water packaging design, drawing inspiration from the breathtaking scenery of Changbai Mountain. The design encapsulates the four seasons and diverse weather of the region, as well as the "Shenxian Mountain" from "Shan Hai Jing," one of the world's three major golden water sources. The packaging reflects a three-dimensional composition relationship between convex and concave, mirroring the mountain's natural texture.

The packaging stands out with its unique attribute of embodying the original ecology of C Cell Vitality mineral water. It captures the essence of the Tianlishi C Cell Vitality water base camp, located in the national nature reserve of Changbai Mountain. The design aims to create a harmonious encounter between nature and consumers, emphasizing environmental sustainability and the beauty of the natural world.

Realized with advanced technology, the packaging offers a particularly soft touch, enhancing stability and reducing material usage. The use of thinner PET materials not only saves costs but also aligns with the brand's commitment to environmental protection.

The C Cell Vitality mineral water packaging measures Width63.3mm x Depth63.3mm x Height207mm, and is the result of a two-month project designed and produced in Shenzhen, Guangdong. The design team, led by Creative Director TIGER PAN, included members such as Xuedan Xia, Zhiyi Jiang, Kelin Tan, Sijia Liu, and Zhangkun Xie, who contributed to the graphic design, image editing, and technical direction.

The design project overcame challenges in attracting consumer attention in a competitive market by leveraging the captivating blue hues of Changbai Mountain Tianchi, conveying the product's purity and natural essence. The youthful and eye-catching look of the packaging is intended to maintain its appeal in the market for an extended period.

The C Cell Vitality mineral water packaging has been recognized with the Bronze A' Design Award in the Packaging Design category, underscoring its outstanding creativity and contribution to enhancing quality of life. The design exemplifies TIGER PAN's commitment to incorporating best practices in art, science, design, and technology, making a positive impact on the world.

-END-