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Logothetis Farm Food Packaging Design

A contemporary design for a traditional way of doing, Logothetis Farm's packaging unfolds the secrets of Mother Nature, offering unique gifts in glass jars, paper boxes, and metal tins. The brand's classic and clean identity with a playful twist features cute illustrations and soft pastel colors, creating a warm, joyful aura that is easily recognizable and memorable.

The creative approach was meticulously designed to minimize processing in packaging and facilitate recycling, enhancing the experience and narrative of the products. The attention to detail in design and storytelling reflects the character of the products, revealing the hard work invested in each one of them.

The project, led by Creative Director Antonia Skaraki and her team, began and finished in 2019 in Athens, Greece. Extensive research and market analysis were conducted to frame the market, competitors, and potential buyers, resulting in a design that beautifully encapsulates the values and ethos of the company.

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