FOR IMMEDIATE RELEASE

Avgoulakia - Sales Kit by Antonia Skaraki

Antonia Skaraki presents "Avgoulakia," a sales kit designed to revolutionize business storytelling. Crafted to address the challenges of sales enablement, this innovative kit leverages the power of storytelling to create a lasting impact in the competitive business landscape.

Unveiling a fresh approach to presenting classic products, Avgoulakia embodies a creative concept that captures the essence of the brand in a modern, playful manner. The environmentally friendly kit, realized using paper, measures 479 x 1157mm, offering a visually captivating and interactive experience.

With a team led by Creative Director Antonia Skaraki and supported by designers Andreas Deskas, Valia Alousi, and Evri Makridis, along with copywriter Sotiria Theodorou, this project commenced in 2018 and concluded in 2019 in Athens, Greece.

The captivating narrative of "Avgoulakia" introduces a visual journey centered around chickens, each representing unique egg qualities. This unconventional approach transforms a commodity product into an unexpected, branded experience, setting a new standard for sales kits in the industry.

Recognized for its exceptional design, "Avgoulakia" received the prestigious Iron A' Design Award in 2021, underscoring its practicality, innovation, and professional excellence.

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