FOR IMMEDIATE RELEASE

Langcer Lee's Chinese Mooncake Packaging Design

Inspired by the grandeur of the Tang Dynasty, Langcer Lee's Chinese Mooncake packaging design captures the historical prosperity of the era. The gift box, based on an aerial layout and embroidery drawing, intricately reproduces the Tang Dynasty's magnificent wooden architecture and Yang Guifei's graceful dance movements. The outer box, die-cut and layered, represents a Tang Dynasty banquet, while the inner box reflects the dance movements from Rainbow Skirt and Feather Coat. The design, realized with traditional Chinese colors, aims to evoke elegance and wishes for a happy life.

The outer box, designed as a traditional Chinese food box, utilizes three-dimensional paper sculpture and die cutting to create a layered illustration, enhancing the packaging's spatial quality. The inner box combines opening with packaging illustration, revealing a complete illustration when opened. The project, which commenced in Tianjin in July 2020, was completed and exhibited in September 2020.

Despite the challenges of limited historical records, the design team meticulously researched and restored the architecture, costumes, makeup, musical instruments, and dance poses of the Tang Dynasty, resulting in a stunning representation of the era's opulence.

-END-