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Kerloso Wine Packaging Design

Langcer Lee's Kerloso Wine packaging design draws inspiration from the enigmatic Moai stone statues of Easter Island, infusing the label with the allure of the island's ancient wonders. The design reflects the first encounter of sailors with the island, featuring elements such as Moai, volcanoes, red lilies, deer, and vultures, evoking the island's mystique and beauty.

The use of pure natural imitation rice paper and straw rope, along with burn marks symbolizing lost memories, adds a sense of antiquity and mystery to the packaging. Each bottle is adorned with pure natural bluestone, consistent with Moai raw materials, further enhancing the design's connection to the island's history.

The unique properties of the design allow for personal expression, with a golden space provided for individuals to convey their feelings in the moment, creating an interactive and immersive experience for wine enthusiasts.

Langcer Lee's meticulous attention to detail and commitment to authenticity are evident in the realization of the design, with the wrapping paper, straw rope, and bluestone carefully chosen to reflect the essence of Easter Island. The use of different colors to distinguish between red wines of varying grape types adds a retro and simple touch to the packaging, enhancing its visual appeal.

The project, initiated in July 2021 and completed in August 2021 in Tianjin, culminated in an exhibition in September 2021, showcasing the captivating Kerloso Wine packaging design to the public. The design team, including creative director Langcer Lee, designers Yang Jie, Riso Guo, Limo Pan, illustrator Zhang Fan, Zhang JiaNi, and photographer Jiang Tao, collaborated to bring this exceptional creation to life.

Langcer Lee's Kerloso Wine packaging design has been recognized with the prestigious Golden A' Design Award in 2022, underscoring its remarkable creativity and impact on the world of design. The design's ability to blend art, science, and technology while embodying extraordinary excellence has earned it this esteemed accolade.

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