/DESIGN/newswire -- COMO, CO, ITALY -- FRIDAY, 27 DECEMBER 2024, 10:44 UTC+1
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CHINA -- /DESIGN/newswire -- Oct 08, 2021
SIG Design unveils the innovative Fantasy Factory, a retail store project located in Shenzhen, China, completed in November 2019.
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SIG Design introduces the Fantasy Factory, a groundbreaking retail store project that redefines the traditional shopping experience. Inspired by the concept of a factory, the space was meticulously planned to resemble a market, catering to a large flow of people and rich product categories. The design integrates on-site baking, tea, retail, IP gifts, and bar sectors, offering a multi-functional space for baking, leisure, tasting, and experiential activities.
The project, covering an area of 1100m², is a testament to SIG Design's commitment to innovation and comprehensive design solutions. The color scheme of the store draws inspiration from the mesmerizing color changes of the sky, symbolizing the passage of time and creating a dynamic ambiance for visitors.
With a focus on customer engagement, the design incorporates multi-dimensional interactive devices, emphasizing the relationship between customers and the space. The Fantasy Factory project represents a fusion of creativity, functionality, and immersive retail experiences, setting a new standard in the industry.
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Agency InteriorCHINA -- /DESIGN/newswire -- Nov 24, 2021
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