FOR IMMEDIATE RELEASE

Sephora's Iconic Black and White Stripes Come to Life in Bay

SIG Design has unveiled the captivating design of Bay, a cosmetics retail store that seamlessly integrates the iconic black and white stripes of Sephora into its space, creating a visually stunning and functional environment. Located in the Houhai area of Nanshan, Shenzhen, the design concept of Bay was inspired by its surroundings, resulting in a one-of-a-kind visual experience for customers.

Spanning 424 ㎡, Bay stands out as a beacon of innovative design, with the iconic black and white stripes serving as a natural visual guide, enhancing the flow of people within the store and elevating the overall consumer experience. The optical illusion and linear composition of waves form a Sephora bay, offering customers a truly unique and immersive retail experience.

Utilizing desktop and market research, the design team meticulously crafted Bay to meet the needs of its target customers and stand out from competitors in the cosmetics retail space. The project, led by Creative Director Lei Gao and Interior Designers Lei Gao and Ya Wang, along with Rendering by Weizhou Jiang, successfully overcame creative and technical challenges to bring the vision of Bay to life.

With a project timeline spanning from January 2019 to May 2019, Bay is situated within the mixc at 2888 Keyuan South Road, Nanshan District, Shenzhen. The design was driven by in-depth research, uncovering insights that led to the innovative use of location as a concept to strengthen the bond with customers, setting Bay apart from homogenized trends in the industry.

SIG Design, a leading commercial design company in China, has once again demonstrated its commitment to design innovation and comprehensive solutions with the creation of Bay. The company's unique perspective and insight have propelled Bay to receive the prestigious Iron A' Design Award in 2022, recognizing its practical, innovative, and industry-leading design.

-END-