FOR IMMEDIATE RELEASE

Salon de TE: Hong Kong Watch Fair's Innovative 1800m2 Introductory Passageway

The Hong Kong Trade Development Council (HKTDC) has unveiled "Capsules of Wonder," an immersive introductory passageway experience at the Salon de TE, a specialized hall at the Hong Kong Watch and Clock Fair. The concept was inspired by the need to stimulate visitors' imagination with the feeling of new discoveries, resulting in a futuristic journey through the "Capsules of Wonder."

The passageway, designed to evoke the curiosity of visitors, featured a futuristic departure lounge, dramatic lighting, and interactive experiences, leading to a 1800m2 space housing a welcome reception, VIP lounge, and a multifunctional open stage area. The production utilized reusable aluminum systems, stretched vinyl prints, biodegradable carpets, and integrated augmented and virtual reality technology into the spatial design.

From a 3m high x 5m wide hexagon-shaped gateway to interactive screens and a 17m diameter open chamber area with a 9m wide stage, the passageway offered a visually stunning and interactive experience. The project, located at the Hong Kong Convention and Exhibition Centre, was completed in just 3 months and ran for 5 days, showcasing over 140 international watch brands.

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