/DESIGN/newswire -- COMO, CO, ITALY -- THURSDAY, 07 NOVEMBER 2024, 15:53 UTC+1
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HONG KONG (CHINA) -- /DESIGN/newswire -- Jul 14, 2019
The Hong Kong Trade Development Council presents Tomorrow Lab, a cutting-edge design concept that transformed the Centrestage fashion event with its futuristic industrial theme, held at the Hong Kong Convention and Exhibition Centre from September 5th to 8th, 2018.
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The Tomorrow Lab concept, inspired by Centrestage's mission to discover Asia's emerging fashion talents and showcase contemporary brands, featured a futuristic industrial laboratory theme that captivated visitors from the concourse to the exhibition hall. Real moving robotic arms highlighted various fashion brands, creating a unique and immersive experience.
The Tomorrow Lab design was a premium addition to the Centrestage event, housing over 220 contemporary fashion brands within a 7000m2 area. The innovative design uplifted the ambience of the communal spaces, including the outer concourse, central display, and catwalk arena, all set up within a challenging three-day timeframe.
Due to the tight production schedule, the design was prefabricated off-site and quickly assembled on-site, utilizing advanced technology such as LED screens, pre-controlled robotic arms, and audio-visual equipment. The use of biodegradable carpets and recycled materials showcased a commitment to sustainability.
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