FOR IMMEDIATE RELEASE

Design Unveiled: "Dreams Chasing" Life and Art Showroom

AD ARCHITECTURE proudly presents "Dreams Chasing," a captivating Life and Art Showroom designed by Peihe Xie. The concept behind "Dreams Chasing" is to explore the boundaries of real space, transcending into a world between dream and reality. The versatile geometry and unique arc-shaped forms create an immersive experience, guiding viewers through a space filled with tension and wonder.

Constructed using concrete, white and black latex paint, and plastic flooring, "Dreams Chasing" spans an area of 480 sqm, offering a simple, pure, and perceptive environment for visitors. The space primarily serves as a display area for furniture and mattresses, redefining the traditional showroom concept.

The design process for "Dreams Chasing" began in September 2018 and was completed in December 2018. The project posed several challenges, including the limited space structure within a suburban mall. However, the innovative approach of taking objects as reality, space as virtual, and dreams as the world, allowed the designer to overcome these obstacles and create a truly unique showroom experience.

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