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Bethru's Eco-Friendly Cleaning Essentials

Bethru, a start-up household brand founded by Rui Bento and designed by Izabela Jurczyk, has launched an innovative line of ecological cleaning essentials. The brand's vision is to create a conscious and sustainable world by significantly reducing plastic usage through the development of more sustainable home care solutions. The project started in Poland in April 2021 and was completed in March 2022, with a focus on launching in the European market.

The brand's flagship products include effervescent cleaning tablets made of 93% natural ingredients, eco-friendly, vegan, and cruelty-free. These tablets are designed to dissolve in tap water, providing 300ml of harmless cleaning product. Additionally, Bethru offers a unique, reusable premium spray bottle, intended for multiple uses, to reduce plastic waste. The packaging is inspired by nature and is crafted from eco-friendly materials, aligning with the brand's commitment to sustainability.

Bethru's products aim to provide customers with trendy, space-saving, and environmentally friendly cleaning solutions. The brand's dedication to sustainability is evident in its supply chain, which ensures a high level of responsibility and commitment to material, recycling, reutilization, and carbon management. The design and production of the products have undergone rigorous testing and adhere to the highest manufacturing practices and standards in the market.

The project faced challenges in developing sustainable packaging solutions that did not compromise product safety or consumer experience. However, the brand successfully overcame these challenges, delivering a range of innovative and eco-friendly cleaning essentials. Bethru's commitment to sustainability and innovation has been recognized with the Iron A' Design Award in 2022, highlighting the brand's practical and innovative creations that meet professional and industrial requirements.

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