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Vodka Packaging Design Reflects National Identity and Quality

Asta Kauspedaite's redesign of Lithuanian Vodka Gold in 2014 has redefined the brand's image, capturing the infinite treasury of Lithuanian national heritage and modern elegance in a new, uncluttered composition. The packaging reflects the purity and clarity of the product, emphasizing its quality while introducing authentic ethnic motives to communicate the Lithuanian Vodka name itself.

The transparent label and flexographic print on the 700ml glass bottle create a light, perforated decor, allowing the delicate golden undertones to shine in a much more elegant manner. The redesign successfully retained recognition of the product while introducing a fresh, modern look that resonates with consumers.

Winner of the Bronze A' Design Award in 2015 for Packaging Design, Asta Kauspedaite's work on Lithuanian Vodka Gold has set a new standard for capturing the essence of national identity and quality in packaging design, making it a standout in the vodka market.

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