FOR IMMEDIATE RELEASE

Xi Lin Men: Alcohol Beverage Package Design

Li Wei and Reform proudly presents "Xi Lin Men," a captivating alcohol beverage package design inspired by the Chinese culture of happiness. This innovative design incorporates elements symbolizing luck, happiness, and prosperity, such as the Yin-Yang fish relief and the bamboo-shaped bottle cap.

The "Xi Lin Men" design features a transparent bottle, allowing the clear liquid to be prominently displayed. When viewed from a 45-degree angle, the relief of two Yin-Yang fish can be seen at the bottom of the bottle, symbolizing luck and good fortune. The red dot on the fish's forehead represents a "lucky strike" in Chinese culture, while the bamboo-shaped bottle cap signifies steady progress and advancement.

Utilizing simplicity as the main design style, the "Xi Lin Men" design incorporates innovative techniques such as frosting and thermal transfer printing to create a visually striking and meaningful product. The design's technical specifications include dimensions of 150mm in width, 150mm in depth, and 290mm in height.

The "Xi Lin Men" alcohol beverage package design is not only visually appealing but also functional. Its narrow top and wide bottom make it easy to handle when pouring Chinese spirit, catering to the preferences of consumers. The design's symbolic elements are well-suited for joyous occasions such as weddings and celebrations, adding a touch of cultural significance to the drinking experience.

The project, which commenced in August 2019 and concluded in May 2020 in Shenzhen, China, involved extensive research into Chinese cultural symbols of happiness. The designers' dedication to delivering a clear message of luck, hope, and respect for nature is evident in the thoughtful incorporation of the Yin-Yang fish relief and bamboo-inspired bottle cap.

Recognized for its creativity and ingenuity, the "Xi Lin Men" design was honored with the Bronze A' Design Award in the Packaging Design category in 2021. This prestigious accolade acknowledges the design's exceptional incorporation of art, science, and technology, contributing to an improved quality of life and making a positive impact on the world.

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