Taste of Springtime: A New Baijiu Packaging Design Unveiled by Li Wei and Reform
CHINA -- /DESIGN/newswire -- Oct 21, 2023
Li Wei and Reform introduces "Taste of Springtime," a Baijiu packaging design that symbolizes new beginnings and interpersonal connections, set to be exhibited in China in August 2023.
FOR IMMEDIATE RELEASE
Design Unveiled: Taste of Springtime
Li Wei and Reform proudly presents "Taste of Springtime," a unique Baijiu packaging design inspired by the concept of time and the Wormhole theory. The design aims to foster interpersonal connections and convey the brand's vision of embracing the present.
The innovative packaging breaks away from traditional Baijiu imagery, featuring a silhouette of a person's side face using Rubin's reverse graphics, symbolizing the closeness and necessity of relationships. The hourglass-shaped design represents the preciousness of Chinese Baijiu, while the recyclable, non-toxic packaging reflects the brand's commitment to sustainability.
Measuring at 88mm x 88mm x 196mm, the design promotes healthy, moderate drinking with two different glass capacities, catering to diverse consumer preferences. The product is set to be exhibited in China in August 2023, following its completion in June 2023.
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