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Jiang Hu: A Modern Twist on Traditional Chinese Huang Jiu

Li Wei and Reform's Jiang Hu alcohol beverage package is a groundbreaking reimagining of traditional Chinese Huang Jiu, inspired by the rich history of Chinese swordsmen. Breaking away from conventional packaging, Jiang Hu embodies the spirit of ancient China, with a design that reflects the ups and downs of a swordsman's life. The bottle's unique features, including a multi-functional bottle top, make it practical and appealing to a wide range of consumers.

The innovative use of foam material for the outer box not only enhances the product's aesthetic appeal but also serves as shockproof packaging for express delivery. With dimensions of 180mm x 90mm x 50mm, Jiang Hu is a compact and versatile addition to the world of traditional Chinese Huang Jiu.

Embodying the essence of "Jianghu," a world of heroes and honor, this design project commenced in August 2019 in Shenzhen, China, and concluded in May 2020. The design team's extensive research and creative approach resulted in a product that redefines the perception of traditional Chinese Huang Jiu, infusing it with a sense of fashion and cultural value.

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