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MUSÉE Beijing Flagship Store Unveils Sustainable and Innovative Retail Design

CHINA -- /DESIGN/newswire -- Nov 22, 2023

The flagship store for the fashion brand MUSÉE in Beijing's Wukesong Mall is an embodiment of elegance, sustainability, and innovation, offering a unique blend of inspiration, sustainability, and creativity.

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Mo Zheng's Sustainable Retail Design

The Musee Beijing Flagship Store, designed by Mo Zheng, is a testament to the brand's commitment to sustainability and innovation. The design revolves around a recycled loop concept, symbolizing the cyclical nature of fashion and the brand's dedication to sustainability. It seamlessly blends recycled elements with contemporary aesthetics to create an unforgettable shopping experience.

Utilizing a modular loop system, the store offers flexibility in showcasing handbags and jewelry pieces, ensuring a dynamic and engaging shopping experience for customers. The 156 sqm space with a ceiling height of 4.2 meters has been meticulously crafted to enhance the in-person shopping experience, with innovative display systems and art experiences seamlessly integrated with 3D-printed woven textures and stainless steel metal art walls.

The flagship store transcends traditional retail environments, inviting customers to explore and discover the future of luxury fashion. It was designed in May 2023 and finished construction by October 2023, located in Beijing, China.

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Mo Zheng PRHow English/ENG Startup  Interior
Last Updated: 2024-12-18 22:15:23
Mo Zheng's Sustainable Retail Design
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