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Revolutionary Architectural Language Transforms Vicutu Fashion Brand's Flagship Store

Renowned architect Mo Zheng has unveiled the groundbreaking Vicutu Concept Flagship Store, a revolutionary architectural marvel that redefines the retail experience. Located in the heart of Daxing District, Beijing, the store is an immersive space that simulates natural phenomena, reflecting the perseverance of mankind. The store's unique design, inspired by mountains, waterfalls, and celestial elements, creates an unparalleled experience for visitors.

The Vicutu Concept Store introduces a large-scale three-dimensional aluminum woven diagrid system for the first time in the architectural industry. This innovative approach reflects the production process and fabric properties of men's clothing, offering a futuristic vision and exquisite architectural language. The space provides deeply experiential engagement with visitors, showcasing the brand's commitment to innovation and quality.

Spanning 1,680 square meters across two stories, the store features a continuous curvilinear space created through a geometric language distilled from flowing and draping fabrics. The facade, constructed from prefabricated panels, showcases the brand's dedication to digital fabrication and innovation. The interior design seamlessly integrates the woven diagrid language, creating a unified and immersive environment that promotes the physical experience of space and fashion.

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