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Challenger: Alcoholic Beverage Packaging

Renowned designer Wu yao unveils "Challenger," a captivating alcoholic beverage packaging design inspired by classic Chinese mythological stories of Nezha and Wukong. The packaging features themed illustrations and an innovative double-door opening method, reflecting the spirit of daring to challenge.

The packaging box, adorned with elements representing Wukong and Nezha, is embossed with gold stamping, while the bottle boasts orange and blue hues with themed illustrations. The design, realized using embossed hot stamping technology, stands out with its unique color scheme and craftsmanship.

Measuring 30cm*12cm*22cm, the packaging box opens at a 60-degree angle, providing a distinctive user experience. The project, initiated in May 2022 in Beijing, was completed in July 2022.

Wu yao, a prominent figure in the design industry, has received accolades such as the Silver A' Design Award for the Challenger design. With a track record of collaborations with esteemed organizations and a strong presence in the cultural and creative design space, Wu yao continues to push boundaries and create innovative, culturally rich designs.

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