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Shacheng Laojiao Packaging Design

Wu Yao introduces the Shacheng Laojiao packaging design, inspired by the historical Chinese glazes of the Qing Dynasty. The outer box features a combination of yellow and red, symbolizing the yellow glaze of the Yongzheng period and the Langyao red of the Kangxi period, adding a touch of ancient charm to the design.

The bottle body, with two colors - red and yellow, showcases the natural and ecological wine making characteristics of Shacheng. The raw materials and wine making process are intricately outlined, with sculptural landscape patterns added on the bottle cap.

The opening method of the outer box reveals an illustration display board, deepening the cultural nature of the design. The display board presents two bottles of fine wine, enhancing the overall experience.

Wu Yao's design team, including original designer Yao Wu, illustration designers Yuchen Zhang and Boxing Xie, graphic designers Huafeng Shi, Zhen Tan, and Ziyang Zheng, and 3D designer Hao Liao, contributed to the realization of this unique packaging design.

The Shacheng Laojiao packaging design seamlessly integrates the local culture, featuring iconic landmarks and landscapes, creating a thought-provoking and visually captivating experience.

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