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Sheng Ming Yue Mooncake Gift Box

Wan Hu introduces the Sheng Ming Yue Mooncake Gift Box, a compact and eco-friendly alternative to traditional packaging, maintaining high-quality gifting properties while embodying the depth of Chinese traditional culture.

Inspired by the ancient poem "As the bright moon shines over the sea," the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things.

During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box.

As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness. The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture.

The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023. The Sheng Ming Yue Mooncake Gift Box was awarded Bronze in A' Packaging Design Award in 2024.

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