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Imoment: Redefining Low-Alcohol Wine Packaging

Wan Hu's Imoment Low-Alcohol Wine Series is a groundbreaking approach to beverage packaging, inspired by the captivating moments before sunrise and sunset. The design integrates the visual impact of these scenes, offering young consumers an immersive experience of joy and relaxation when opening Imoment drinks. By presenting stunning, beautiful, and unforgettable moments through design, Imoment stands out in the market, providing a unique blend of visual and physiological intoxication.

The series utilizes large areas of shrink film to wrap transparent glass bottles and aluminum cans, creating a visually immersive experience of transparent gradient sky colors. Imoment is available in multiple sizes and shapes, catering to diverse consumer preferences.

The project, which commenced in June 2022 and concluded in August 2022 in Hangzhou, culminated in an exhibition in September 2022. The design team, led by Wan Hu and Li Jianpeng, overcame significant challenges in reproducing consistent gradient colors across different mediums, ultimately achieving a high-quality, cost-effective solution using heat shrink film.

Imoment's commitment to providing consumers with a higher quality experience and emotional guidance for light drinking sets it apart from traditional low-alcohol beverages. The design team's focus on combining color emotions with the taste of the drink aims to offer spiritual value and commercial differentiation, elevating the overall drinking experience for consumers.

Wan Hu's Imoment Low-Alcohol Wine Series was honored with the Bronze A' Design Award in the A' Food, Beverage, and Culinary Arts Design Award category in 2024, recognizing its outstanding and creatively ingenious designs that authenticate experience and resourcefulness. Esteemed for incorporating best practices in art, science, design, and technology, Imoment exhibits strong technical and creative skills, contributing to quality of life improvements.

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