FOR IMMEDIATE RELEASE

Heti: Native Plant Infused Seltzer Drinks

Cansu Dagbagli Ferreira introduces Heti, a line of seltzer drinks infused with flavors indigenous to North America, celebrating the richness of native plants. The branding concept, "Effortless Wisdom," integrates native style illustrations inspired by Indigenous Dakota art, conveying a sense of calming connection and balance. The design aims to raise awareness of the cultural richness and healing properties of indigenous plants.

Heti, meaning "Home" in the Dakota language, is designed to evoke the essence of home with its natural infused flavors. The beverages are not only a celebration of native plants but also a social impact brand, with a percentage of revenues dedicated to driving wealth, security, and health into tribal communities.

Realized digitally using the design thinking method of Diverge and Converge, Heti's packaging features vector-based assets with Adobe Creative Suite and is produced using a 4-color printing technique. The label dimensions for the 12 oz cans are 151 x 195 mm.

Cansu Dagbagli Ferreira's design ethos beautifully balances modernity with tradition, as symmetrical monochrome illustrations grace the packaging, embodying the essence and spirit of indigenous cultures. The design integrates a monochrome palette with color accents, emphasizing the depth of indigenous art in a modern context.

Recognized with a Bronze A' Design Award in 2024, Heti is a testament to outstanding and creatively ingenious designs that contribute to quality of life improvements, making the world a better place.

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