FOR IMMEDIATE RELEASE

Dreavita Mental Wellness Branding

Dreavita Mental Wellness has revealed a new visual identity designed by Cansu Dagbagli Ferreira, aimed at empowering mental health services and resources to underserved communities. The concept, named "Simplicity inspired resilience," draws inspiration from the patterns of nature, conveying messages of consistency, strength, and growth through affirmations and minimal design approach. The branding features natural patterns and illustrations focused on resilience, reflecting the brand's dedication to fostering emotional healing, personal growth, and a sense of belonging.

The visual identity was meticulously crafted to be sensitive, respectful, and inclusive, aligning with the brand's character. Three flexible logo versions were created to adapt to various graphic media, emphasizing the brand's inclusivity. The design process utilized the Diverge and Converge method, resulting in vector-based assets created with Adobe Creative Suite.

The brand's application spans across printed items and digital platforms, including business cards, posters, web design, and social media designs. The project, which took two months to complete, was carried out in the United States and France, with a focus on meeting the emotional support needs of underserved communities.

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